The Global Indians Conclave and Awards (GICA) 2023 marked a significant moment in media history as Big FM, one of India’s largest radio networks, was honoured with the Responsible Media Excellence Award. Global Indians Conclave and Awards (GICA) recognizes Big FM’s substantial contributions to the media landscape, its commitment to fostering positive change, and the delivery of responsible and thought-provoking content to its vast audience.
Big FM, operating at 92.7 MHz and now part of Sapphire Media Limited, has evolved into a radio giant with an extensive reach. Covering 1.9K towns and reaching 1.2 lakh villages, Big FM has established itself as a powerful medium accessible to over 34 crore Indians across the country. Known for its timeless music and groundbreaking storytelling, the radio network has become synonymous with quality and innovation.
In January 2019, Big FM underwent a transformative rebranding, adopting the philosophy “Dhun Badal Ke Toh Dekho.” This marked a new era for the network, emphasizing diverse perspectives and thought-provoking content. The success of ‘Dhun Badal Ke Toh Dekho Season 1’ with Vidya Balan and Season 2 with Sadhguru showcased Big FM’s commitment to meaningful programming.
Embracing the digital age, Big FM has ventured into digital audio storytelling and podcasting. Key properties are now available on various streaming platforms, expanding the brand’s digital footprint. Strengthening partnerships with Spotify, Gaana, and JioSaavn has further solidified Big FM’s influence in the digital space.
Another noteworthy initiative is Big Katha, hosted by RJ Khurafati Nitin and RJ Pihu. This show reimagines and retells stories from the past, combining the essence of original tales with modern twists, captivating audiences with meaningful homages and rich themes.
Big FM’s recognition at Global Indians Conclave and Awards (GICA) 2023 is not just an award; it’s a celebration of a radio network that consistently evolves, inspires, and plays a pivotal role in shaping the narrative of responsible and impactful media in India. As Big FM continues to set new standards, it stands as a beacon of excellence in the dynamic media landscape, leaving an indelible mark on the industry.