In the ever-evolving landscape of digital marketing, Krishan Upadhyay emerges as a seasoned professional with an illustrious 12-year career, marked by groundbreaking campaigns and strategic leadership. Recently honoured with the Outstanding Contribution To Media Leadership Award, his journey is a testament to his prowess in steering digital mandates for esteemed entities, leaving an indelible mark in the industry.
Krishan’s digital odyssey began with managing pivotal campaigns for giants like the State Bank of India and LinkedIn, where he secured the prestigious title of LinkedIn’s 1st independent agency partner for Crayons Advertising in 2017. His repertoire expanded further as he took charge of digital initiatives for government projects, including the ambitious ‘Digital India’ campaign and pivotal contributions to the BJP’s 2018 National elections.
Ascending to the position of Director at Crayons Advertising, Krishan led a team of over 50 digital marketers, overseeing media strategies for India and the South Asia sub-continent. His impact reverberated as he orchestrated the entire digital mandate for the State Bank of India, showcasing his ability to navigate high-profile campaigns with finesse.
In 2021, Krishan embarked on a new chapter as the head of Digital at ADIDAS India, where he steered the team to unparalleled success. Amidst the challenges posed by the COVID-19 pandemic, he achieved exceptional results, driving record-breaking digital revenues for the brand. Krishan’s innovative approach came to the forefront with the execution of highly successful campaigns, notably the Indian Cricket Team’s jersey launch (#WearYourStripes) and the World Cup campaign (#3KaDream).
Krishan’s achievements are not only reflected in the success of his campaigns but also in the recognition he has garnered. His accolades at ADIDAS India include the Quarterly Superstar/Champion Award thrice, highlighting his consistent excellence. He is also nominated for the EM Region Superstar Team Award for Q3 2023, and his role as a jury member for esteemed awards, such as the ET Brand Equity Digi Awards ’23, showcases his influence in the industry.
As a nominee for the Global India Conclave Awards 2024 and a strong contender for the ‘Disruptive Millennial Marketer of the Year’ award, Krishan Upadhyay’s journey is an inspiring narrative of innovation, resilience, and a relentless pursuit of excellence in the dynamic realm of digital marketing.